Speculations about abandonment of Google's page rank was in abundance
in recent days. However, there is no official declaration or news
from which date Google would be dropping the page rank indication. It
seems Google has finally dropped the page rank from today evening i.e.
15-04-2016.
As a result, the blogs, websites and other pages are now showing zero
page rank. The search engine optimisation (SEO) industry has to now
adopt new and innovative techniques to make their clients happy.
This is followed by a manual action penalty that Google has rolled
recently against link farms and splogs.
Google has been fighting
against splogs for long but this is a continuous fight between
negative or black hat SEO professionals and Google.
Now quality of contents, user friendly pages and relevance of the
material would play more decisive roles. At the same time, reliance
upon Alexa rank would further increase as that would become a more
conclusive criteria to judge the reputation, goodwill and relevancy
of a website or blog.
As online advertisement industry is going to grow tremendously in
the near future, blogs and websites with high Alexa rank would be in
great demand. Similarly, Google's AdSense program may also need to be
suitably modified keeping in mind these developments.
Despite this step, Google may use the page rank for its internal
purposes and making its algorithms more effective. The internal
ranking mechanism may also be used to fight against websites or blogs
that engage in spam behaviour or adopt negative SEO techniques.
Nevertheless, page rank is no more publicly available to SEO
community and other stakeholders.
We would cover these aspects in more details once official statements and news are out.
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